The purple passion plant (Gynura aurantiaca) is a striking houseplant admired for its velvety leaves covered in vibrant purple hairs. This unusual coloration gives the plant a soft, shimmering appearance, especially when light catches the fuzzy surface. Its stems and new growth often appear even brighter, creating a vivid contrast against the deeper green beneath. Because of its trailing or slightly scrambling habit, it works beautifully in hanging planters or on shelves where its colorful foliage can spill over the edges.
This plant grows best in bright, indirect light, which helps maintain the intensity of its purple coloration without risking leaf scorch. In lower light, the purple tones may fade, and the plant can become leggy as it stretches toward the nearest light source. Watering should be moderate—keep the soil lightly moist but not soggy, allowing the top layer to dry before watering again. The fuzzy leaves are prone to rot if exposed to excess moisture, so it’s best to water the soil directly rather than misting the foliage.
A well-draining potting mix helps keep the roots healthy, and because the plant grows quickly, occasional pruning can keep it full and bushy. Pinching back the stems also helps delay flowering; once the plant blooms, its orange flowers tend to have a strong, unpleasant odor, and many growers remove them to keep the plant looking and smelling its best. With regular care and occasional shaping, the purple passion plant brings a bold splash of color and a unique texture to any indoor plant collection.